An Alternative Hiring and Marketing Plan for the Miami Performing Arts Center

Instead of this, here is what I would have done if I were the MPAC administration:

1) Hire and keep Alesh, Critical Miami’s MPAC coverage notwithstanding.

That’s an easy one. Here’s the evil employer thinking behind it: people become a lot more loyal to an organization once they start receiving regular paychecks from the organization. Also, this adage is certainly wise: keep your friends close, but your enemies closer. Alesh, though, certainly is no enemy of MPAC, and that is pretty much obvious to anyone with a brain who read any of his coverage. The non-evil thinking goes like this: Alesh is obviously very concerned about and interested in MPAC’s future, and MPAC would do well to have staff that actually are desirous of making it the best establishment it can be.

2) Sic Alesh on the new internet marketing strategies: MPAC Blog, anyone?

How great would that have been? Alesh could have given MPAC a different voice, something along the lines of “yeah, we’ve got some construction issues, but think about all the great stuff that comes after the center is up and running”. Imagine interviews with performers, pieces on the success of other cities’ performing arts centers, bits about downtown revitalization, etc. Alesh could have even given them a MySpace presence–there’s a huge market of young people who love live music, and isn’t that key to the success of a performing arts center, to draw in not just the symphony season subscribers, but new, younger audiences? Building loyalty, you know? So far, the regular, Herald-associated IMPACT emails are doing very little to pique my interest in anything about the MPAC.

3) Fire the staff who thought it woud be a smooth move to unhire Alesh because of some entries on his blog. If the staff whose job it is to promote and assemble the best team for the center can’t wrap their heads around the decentralization, democratization and open-source-ification of information, then you can bet that they are not going to be contributing to the creation of a vital, creative or flexible performing arts center. As it stands now, I’m fully prepared for the announcement that we can expect The Magic Flute 24/7.

2 Comments so far

  1. JSS (unregistered) on December 14th, 2005 @ 4:58 am


  2. Franklin (unregistered) on December 15th, 2005 @ 5:58 am

    You’ll get The Magic Flute if you’re lucky. A friend brought up a more likely scenario, at least down the road: Smurfs on Ice.

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